I ordered the wrong smell I normally use Diva didn't look at scent my mistake but Let me say this scent is amazing fresh smells good i would definitely buy again Oh I use cold clean when using this for my scrubs and it has done an awesome job.This product has a very strong scent, i suggest to use very little. Your sheets, towels and bedding will smell so good for days. I will recommend this product.I wish the smell was as strong as Diva, but it smells amazing. Arrived fast with tidy packagingI have read so many raving reviews about this brand but was honestly lost when trying to decide which scent to purchase so I will do my best to describe each scent I get. This Entitled scent smells like limes, oranges and brown sugar. It is very nice I love it but I do wish it was stronger. Perhaps this one I purchased from Amazon was sitting around and lost its strength? I don’t know I will buy my next bottle elsewhere to see if it is hopefully stronger because I keep reading about how this brand while expensive is super strong and people are actually diluting it with a free & clear detergent which I am not doing and the smell is not strong enough for me. Perhaps the Entitles scent is meant to be a mild scent and mot a strong one. It would also be suitable for mens clothing since it’s just a nice clean soft citrus scent.I did not like scent too much. I want to try french market and diva. Just cant spend v25 dollars in detergent right nowThis wash smells nice but it takes more than the instructions say to get the smell to last through the wash and dry cycles. It does not last as long as I has hoped.reminds me of the orange groves I played in as a child. It’s amazingI wish it were not so expensive. I would use it for all my laundry.